Whenever great marketeers write amazing advertising copy the idea of the first line is always to get you to read the second.
Well, here’s my sales version and if you adopt this mindset it can have a huge impact on the results you’re currently getting – and by the way – it doesn’t matter which industry you’re in.
Instead of focusing on whatever it is you’re selling now try to concentrate on achieving the sale after that.
What would it do to your style and presentation content if you went in thinking;
“I know you want to buy this one – that’s a given – so that’s not what I want to concentrate on. I’m just going to try and help you make the best choice possible and then deliver it to the best of my ability. I’m going to do such a good job for you with this sale and during all our meetings that you will be so impressed you will definitely buy the next one off me.”
You see concentrating on customer satisfaction to that extent, matching their needs with benefits that really matter, focusing completely on their desired outcomes, delivering 100% of your promises and being there afterwards to make sure there’s nothing left that needs sorting out – that’s how you get the next sale.
Funny thing is – that’s how you stand the best chance of getting this one too.
Now listen – I get it, you’re all young, thrusty individuals living in the NOW – it’s all about the next big win.
Fair enough.
But I can promise you this, when you start selling to ensure the future sale, when you help people to buy rather than just selling at them, when you set your sights on the long term – then the customer will start to get something really special and you my friend will end up with a sensational career.
Until next time
Chris
This year, I want to help you and your sales team become more successful than they’ve ever been before – call my office now on
0844 293 9777 or request a call back by going to our Contact Page HERE.
You and I can work out a sales training programme that suits your requirements perfectly – foundation level sales training, field sales training, account management training, selling value over price, FMCG sales training, customer service training, whatever it might be – but it’s a big old world out there and if you don’t take two minutes to invite me over, I may never know you need me.
We create bespoke sales training days from as little as £185 per person, so give my office a call today and we can get a date in the diary to start working on tailoring something just for you.
Chris Murray
0844 293 9777
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Varda Kreuz Sales Training – Manchester, Leeds, Birmingham, Liverpool, London
